Instagram Engagement Rate: What Matters Now – 2026
Instagram engagement rate is calculated by dividing total engagements (likes, comments, shares, and saves) by follower count or reach, then multiplying by 100 to get a percentage, with the average engagement rate in 2026 falling between 1.5% and 3.5% depending on account size and industry. Understanding your Instagram engagement metrics is crucial because the platform’s […]
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